People do not just search on Google anymore. They ask ChatGPT, Perplexity, Claude, Gemini and read answers from Google AI Overviews. We optimise your site to be the source the AI cites when someone asks about your service.
AEO (Answer Engine Optimisation) optimises content for answer engines: ChatGPT, Perplexity, Claude, Gemini. These platforms no longer give a list of 10 links like classic Google, but a synthesised answer with cited sources. You want your site to be among those sources.
GEO (Generative Engine Optimisation) optimises specifically for AI results generated directly in search engines (Google AI Overviews, Bing Copilot). The answers appear above the classic results and answer the user's question without them having to click any site.
Important: AEO and GEO complement classic SEO, they do not replace it. We work on all three in parallel, because visitors come from both types of search.
Initial setup + monthly audit of visibility in AI engines. The price depends on the content volume and niche competitiveness.
Request a tailored offerIn 2026, over 60% of users use at least one AI platform to look up information, recommendations or services.
Many already ask "recommend me a serious IT company in Cluj" instead of searching on Google. If ChatGPT does not cite you, you do not exist for them.
Grew 10x in the last 2 years. Used mostly by professionals making quick decisions. Cites sources directly under the answer.
Appear above results in 70% of informational searches. If you are not in AI Overview, your organic traffic drops by 30-60%.
60% of mobile searches no longer lead to any click. The user gets the answer directly. You have to be the source that answers, not just appear in the list of 10 links.
AEO and GEO are not a passing trend. They are the new way people discover businesses, services and products.
Younger generations (under 30) already prefer ChatGPT over Google for certain searches. You prepare your business for the next 5-10 years, when AI search will be the standard.
Whoever lands on your site from an AI answer has already read a synthesis about you. They come with buying intent, not curiosity.
In 2026, very few companies in Romania work on AEO/GEO. Whoever starts now gains space in AI answers before the niche becomes saturated.
When ChatGPT recommends you to a user, it is like a recommendation from a source considered objective. The credibility is much higher than a paid ad.
Many AEO/GEO optimisations (schema markup, content structure, authority) also help classic Google ranking. You benefit in two areas simultaneously.
AI search users search in their native language, formulating complete questions. You appear for questions you never targeted with classic SEO.
For 25 years, classic SEO worked on the "10 blue links" principle. You optimise the title, description, content and backlinks, and Google moves you higher in the results list. The higher you ranked, the more clicks you received. Simple, predictable logic.
AI models have fundamentally changed the game. When a user asks ChatGPT "what serious IT company exists in Cluj?", they get a synthesised answer: "There are several options in Cluj-Napoca, including XNK Solutions, known for custom solutions...". The user no longer clicks on 10 sites. They see 2-3 names cited as sources and make a decision.
The real question is no longer "what position do I appear at on Google", but "do I appear at all in the AI answer?". The difference between being cited and not is the difference between getting visitors or not. And these decisions are made by AI models based on different criteria from the classic ones: clarity, cited authority, structure, presence in multiple trusted sources.
In AI-generated answers, ChatGPT and Perplexity synthesise information from dozens of sources: official sites, Wikipedia, industry magazines, forums, reviews, professional communities, local press. The models pick what is clearer, more consistently mentioned, better structured. If your page is not clear, the AI prefers to cite your better-prepared competition.
Plus, the models learn from user interactions: which sources are valued, which information is correct, which brands are mentioned positively. It is a self-reinforcing system: whoever enters AI answers early stays there. Whoever enters late has to work twice as hard to insert themselves.
AEO (Answer Engine Optimisation) is the optimisation for "answer engines": ChatGPT, Perplexity, Claude, Gemini, You.com and other interfaces that synthesise answers instead of giving links. Here, what matters is structuring content to answer specific questions without ambiguity. Plus, brand authority on external sources (Wikipedia, professional directories, verified reviews).
GEO (Generative Engine Optimisation) is optimisation for AI systems integrated directly into search engines: Google AI Overviews, Bing Copilot, Yahoo's AI features. Here, the interplay with classic SEO matters: schema markup, citable content, Featured Snippets, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
Practical difference: AEO gets you cited in ChatGPT/Perplexity answers (AI chats), GEO gets you cited in AI Overviews from Google/Bing (search results). Both aim at the same effect: to be the source the user sees directly, not buried in page 2 of 10 classic links.
Unlike classic SEO (where you measure SERP positions, click-through rate, organic traffic), AEO/GEO require new metrics. Monthly we track:
AI models are black boxes. You cannot "be number 1 in ChatGPT" the way you can on Google. What you can do is maximise the probability of being cited, through clear authority, structure and relevance signals. Results appear in 3-6 months for AEO and 2-4 months for GEO (Google AI Overviews being closer to classic SEO).
Also, each model has its own biases: ChatGPT prefers older sources with established authority, Perplexity prefers fresh and updated content, Gemini relies heavily on Google schema and Google Business reviews. We work on all three in parallel, but the tactic is slightly different for each.
AEO/GEO makes sense if:
It does not make sense (or makes less sense) if you sell low-ticket impulse products (clothes, cheap gadgets) where users buy directly without extensive research. There, Google Shopping and paid social media remain superior channels.
See the standard rate for AI Optimisation (AEO + GEO) in our price list.
Prices are indicative for standard projects. For complex requirements we adjust together, with the agreement of both parties. Our motto: be human above all.
We start with a free AI audit: we show you whether you currently appear in AI answers for the key questions in your niche. Then we discuss the concrete optimisation plan.
Request free AI audit